• sample work
  • how we help
  • about
  • contact
James Rider Group
  • sample work
  • how we help
  • about
  • contact

Centennial Olympics

Scroll to view all

Creative Director

Project Director

Monument Design  

Nissan Motor Corporation USA was a first time sponsor to the Olympic Games. Their Olympic pavilion was meant to be a major strategic initiative to align the brand more closely in the hearts and minds of Americans. The solution was the creation of the United States Olympians Rings of Fame Monument. It commemorated the names of every American that had participated in the Olympics since its inception. We orchestrated the attendance of over 450 Olympians to the event. It was hailed it as the most significant corprorate sponsorhip in the history of the Olympic Games by Olympic historian C. Robert Paul, and declared the most meaningful pavilion exhibit by the leading Atlanta newspaper.

 

Rings_flag_750_site.jpg
Olympics__rings_front_750sm.jpg
Jim_SammyLee_1.jpg
Billy Dee  Williams, Jerry Florence, Jim Rider
Billy-Payne.jpg
Olympics_drawing_1edit.jpg
Olympics_drawing_2edit2.jpg

jamesridergroup.com