Brand Ecosystem

There have been volumes written about Brand in the last couple of decades. It can get unnecessarily complicated. Before you build a company, a business, or a personal brand there are a few points you have to get right - it will make all the difference. Success for a brand, is in great part, determined by three things; message management, image management, and channel management. Aligning those with who you are, who your customer is - and where you want to be, will determine whether you end up first in class, 3rd in class, a luxury brand, an economy brand, a brand that instills trust and confidence, or one that makes people hesitate. You want to end up in the marketplace where you get the best results. I've been fortunate to work on some very high profile endeavors. Whether the projects are large campaigns or small, the same principles apply.

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