Brunswick Corporation's mission was to be the world's largest recreation company. As part of their expansion they were looking to include a line of outdoor gear. At the time they owned a partial licensing right to the Remington brand with their product line of tents. We suggested that Remington would make a legendary line of outdoor gear. Working with then CEO Peter Larson, he asked us to develop a campaign and case study to determine the feasibility of such an endeavor. These are a handful of images for the brand identity and a potential ad campaign.