James Rider is especially regarded for his creative vision and the no-nonsense approach he brings to solving brand and marketing challenges. Mr. Rider has over thirty years experience in the fields of branding advertising and public relations.  He has been instrumental the strategies and execution for a number of major corporate campaigns including:

Brand case study for an outdoor-gear division for the Brunswick Corporation, promotional marketing concepts for the millennium for Delta Airlines, campaign development for the PGA Tradition tournament for Countrywide, and various promotional concepts for Coca-Cola. 

Mr. Rider worked directly with the VP of Marketing of Nissan Motor Corporation in the development of sponsorship in the 1996 Centennial Olympic Games.  As Creative Director and Project Director, he designed and supervised the construction of the historic United States Olympians Rings of Fame Monument and the participation of 450 Olympians.